Have you been wondering who is performing at the Super Bowl 2026? If you love music that fills stadiums and sparks conversation, the answer just arrived—and it’s a major moment for Latin music on the biggest stage. The reggaeton and Latin trap superstar Bad Bunny will headline the Apple Music Super Bowl LX halftime show, set for Levi’s Stadium in Santa Clara on February 8, 2026.
What the Announcement Means
The NFL, Apple Music, and Roc Nation revealed Bad Bunny as the 2026 halftime performer during a Sunday Night Football broadcast, ending months of speculation and fan wish lists. The choice marks another shift toward more diverse, global headliners who bring genres beyond pop and classic rock to the Halftime Show. Expect a production that blends high-energy choreography, stadium-sized staging, and strong cultural storytelling—elements that have defined recent shows and the artist’s arena tours.
Quick Facts About the Performance
Date and Venue: Super Bowl LX at Levi’s Stadium, Santa Clara, California, on February 8, 2026.
Partnering Organizations: The halftime show is presented by Apple Music in collaboration with the NFL and Roc Nation.
Why It Matters: Bad Bunny is a global superstar who sings primarily in Spanish, spotlighting Latin music and culture during one of the most-watched broadcasts of the year.
Recent Halftime Trends: The NFL has leaned into culturally resonant acts—Rihanna (2023), Kendrick Lamar (2024), Usher (2024 event contexts)—and Bad Bunny continues that trajectory of culturally impactful headliners.
Did You Know?
Bad Bunny previously staged one of the most talked-about live runs with his "Most Wanted" global tours and residency dates that drew major critical praise for mixing high production values with intimate cultural references.
A Short History of Super Bowl Halftime Choices
The Halftime Show evolved from marching bands and simple performances into a pop-culture centerpiece that can define a year’s music conversation. In the 1990s and 2000s it became a platform for pop and rock icons; more recently, organizers have prioritized cultural relevance and streaming-friendly moments, inviting artists who can deliver viral, cinematic sets and surprise guest appearances. Bad Bunny’s booking continues the idea that the halftime show is as much about cultural storytelling and global audience reach as it is about star power.
What to Expect From Bad Bunny’s Set
High-energy reggaeton and trap tracks designed for a stadium singalong.
A cross-genre setlist that may include collaborations or guest appearances—this is a halftime tradition.
Bold visuals and choreography, leaning into the artist’s theatrical, colorful stage persona.
A likely embrace of Puerto Rican culture and Spanish-language performance on a U.S. national stage, amplifying Latinx representation in mainstream entertainment.
Mini Q&A
Q: Will the halftime show be in English or Spanish?
A: Bad Bunny primarily performs in Spanish, so expect Spanish-language songs with possible bilingual moments to connect widely with the broadcast audience.
Q: Is this the first Latin artist to headline?
A: Several Latin artists have been featured in past shows, but Bad Bunny’s headlining role continues an expanding representation of Latin music on the biggest stages.
Q: Will there be surprise guests?
A: The NFL and artists frequently include guest performers. Given Bad Bunny’s collaborative history, guest appearances are plausible though officially unconfirmed.
Cultural Notes and Broader Impact
Bad Bunny’s presence highlights streaming-era metrics: streaming popularity and global fanbases now matter as much as traditional radio play when selecting halftime talent.
The performance is a milestone for Spanish-language music in mainstream U.S. televised events, reinforcing how linguistic diversity is increasingly central to pop culture moments.
Expect the show to be a social-media event: halftime performances now live beyond TV through clips, trends, and real-time reactions that shape an artist’s cultural moment.
I remember the first halftime show that made me stop scrolling—an unexpected guest, a stage reveal that looked impossible on live TV, and the way a single song sent everyone outside the stadium buzzing. Bad Bunny’s slot feels like one of those moments: a blend of spectacle and culture that could create a soundtrack for late-winter conversations across the country. I’m excited to see which tracks he chooses and how the production honors his roots while speaking to a global audience.
Final Thoughts
If you asked who is performing at the Super Bowl 2026, the headline is clear: Bad Bunny will bring Latin music to Super Bowl LX’s halftime stage at Levi’s Stadium on February 8, 2026. Will he reshape halftime expectations or create the next viral moment—what do you think? Share your predictions and favorite Bad Bunny tracks below.