If you live in the UK, chances are you’ve either thought about getting Amazon Prime or you’re already a subscriber. But with price changes over the years, you might be wondering: how much is Amazon Prime UK right now—and is it still worth it for you?
Whether you’re a student balancing costs, a family who loves movie nights, or someone who just wants free delivery without the faff, this guide breaks it down clearly so you can decide if Prime fits your lifestyle.
What Is Amazon Prime UK and Why Do People Love It?
Amazon Prime is more than just “free delivery.” For UK members, it’s become a bundle of entertainment, shopping perks, and convenience. Here’s what you actually get:
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Free One-Day Delivery on millions of items
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Prime Video with thousands of films and shows (including exclusives like The Boys and Clarkson’s Farm)
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Prime Music with ad-free streaming of 100 million songs
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Prime Reading for eBooks and magazines
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Amazon Fresh & Grocery Delivery in selected areas
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Exclusive Discounts on Prime Day and other deals
For many households, it’s the mix of speed + streaming that makes it worthwhile.
So, How Much Is Amazon Prime UK in 2025?
As of 2025, the Amazon Prime UK subscription costs:
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£8.99 per month – flexible, cancel anytime
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£95 per year – pay once and save compared to monthly
For students, there’s a big perk:
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£4.49 per month or £47.50 per year – plus a 6-month free trial
👉 If you order frequently or love streaming, the annual plan gives you the best value.
Is Amazon Prime Worth It for You?
Let’s put this into real life.
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Students: If you’re at uni, Prime’s half-price student deal is unbeatable. Think free textbook deliveries, all-nighters with Prime Video, and groceries to your door.
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Families: Between free next-day delivery (think last-minute birthday gifts) and endless kids’ content on Prime Video, it often pays for itself.
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Busy professionals: If you value convenience and speed, it’s a stress-saver.
But—if you rarely order from Amazon or already have other streaming services you love, it might not be essential.
How to Make the Most of Your Prime Subscription
To squeeze every penny of value out of Amazon Prime UK:
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Use Prime Video wisely – download shows for commuting or family movie nights.
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Take advantage of Prime Reading – even if you’re not a big reader, it’s handy for travel.
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Don’t forget Prime Day – the annual sales event can cover your subscription costs in savings.
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Share your account – you can share delivery benefits with one other adult in your household.
Alternatives to Amazon Prime UK
Not sure you need Prime? Here are some alternatives:
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Netflix/Disney+ for streaming if that’s your main interest.
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Supermarket delivery passes if you’re mostly after grocery delivery.
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Free delivery thresholds – many UK retailers offer free shipping if you hit a minimum spend.
Amazon Prime isn’t the only game in town, but its all-in-one package is tough to beat.
Conclusion: Should You Subscribe?
So, how much is Amazon Prime UK? In 2025, it’s £8.99 a month or £95 a year (half that for students).
For most people who shop online regularly or want a flexible streaming service, it’s worth the investment. For others, especially light Amazon users, it may be smarter to skip.
👉 Your next step: Try the 30-day free trial and see if it genuinely saves you time and money. You can always cancel if it’s not a fit.