Ever find yourself vibing to an NBA YoungBoy track and suddenly wonder, “Wait, who is NBA YoungBoy signed to?” I had the same thought while scrolling through his latest music drops. The answer might surprise you—because his label journey has been a story of independence, big moves, and some controversy.
NBA YoungBoy’s Rise to Fame
Kentrell DeSean Gaulden—better known as NBA YoungBoy or YoungBoy Never Broke Again—started releasing music as a teenager in Baton Rouge, Louisiana. By uploading mixtapes and raw, emotional tracks, he quickly became a YouTube sensation.
At just 18 years old, he was already one of the most streamed artists in the country. His gritty storytelling and relentless output made him stand out in a crowded rap scene.
Who Is NBA YoungBoy Signed To?
As of 2025, NBA YoungBoy is signed to Motown Records, under a joint venture with his own label, Never Broke Again (NBA). This partnership began in late 2022 after he left Atlantic Records, where he had spent several years.
Here’s a breakdown of his label journey:
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He first signed with Atlantic Records in the late 2010s.
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In 2021, music outlets reported that his Never Broke Again label partnered with Motown in a distribution deal.
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By October 2022, YoungBoy officially signed with Motown Records, moving away from Atlantic.
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In 2025, projects like More Leaks and singles like “Shot Callin” are still credited to Never Broke Again / Motown.
Music industry sources confirm that his releases continue to be listed under Motown, showing that he remains signed there today.
Interesting Facts About His Label Deals
NBA YoungBoy’s career has been anything but ordinary. Here are some highlights:
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Early deal with Atlantic – Reportedly worth around $2 million, which was considered low compared to his streaming power.
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Unhappy exit – He openly criticized Atlantic Records in interviews, saying he felt underappreciated.
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YouTube dominance – He became one of the most streamed artists in the U.S. without heavy radio play.
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Independent mindset – By running Never Broke Again (NBA), he gained more control over his music, branding, and collaborations.
These moves prove he’s not only an artist but also a businessman shaping his own future.
Why Motown Works for Him
Motown may be best known for legends like Marvin Gaye, Stevie Wonder, and Diana Ross—but today, it’s also investing in modern rap and hip-hop. For YoungBoy, the Motown deal was about two things:
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Creative freedom – A chance to drop projects his way.
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Legacy – Aligning with a historic label that understands the evolution of Black music.
This partnership allows him to balance independence with major-label resources.
Personal Insight
I think what makes NBA YoungBoy’s path so fascinating is his determination to stay in control. So many artists get locked into tough contracts, but he found a way to shift gears when it mattered. To me, that shows real foresight—not just as a rapper but as an entrepreneur.
Wrapping It Up
So, who is NBA YoungBoy signed to? Right now, he’s with Motown Records, in partnership with his own Never Broke Again label. His journey from Atlantic to Motown highlights his fight for creative freedom and ownership.
Do you think YoungBoy made the right move by leaving Atlantic for Motown? I’d love to hear your take in the comments!