Have you been refreshing Amazon like it’s a sport? You’re not alone. If you’re asking “when is the next Prime Day,” the short answer depends on timing — Amazon has run more than one big sale window this year, so let’s untangle what just happened and what likely comes next.
What just happened: Prime events in 2025
Amazon ran two major Prime sale windows in 2025. The summer Prime Day event took place July 8–11, 2025, and was the longest Prime Day stretch Amazon has offered so far. A separate fall sale, often called Prime Big Deal Days or October Prime Day, returned October 7–8, 2025, giving shoppers another chance for big discounts before the holiday season. These sales are typically exclusive to Prime members and include steep discounts across electronics, home goods, fashion, and more.
Why there are multiple Prime-style events now
Amazon expanded its cadence of big sales for strategic reasons:
Retail calendar strategy: A July Prime Day jumpstarts summer shopping while an October event helps kick off holiday buying.
Global market testing: Amazon experiments with timing by country and product categories to boost conversion and logistics.
Customer retention: Multiple sales encourage more subscribers to keep or trial Prime to access member-only deals.
Did You Know?
Amazon’s Prime Day concept began as a mid-year event but has evolved into additional fall events in recent years to capture early holiday shoppers.
When is the next Prime Day from today?
Short, practical answer: the most recent Prime Big Deal Days just happened on October 7–8, 2025, and the earlier Prime Day ran July 8–11, 2025. Amazon has not announced a confirmed date for the next mid-year or fall event for 2026 as of these sales. Historically, Amazon announces Prime Day dates weeks or a few months ahead, so expect the next big-window announcement sometime in spring or early summer 2026 based on past patterns.
How to stay ready so you don’t miss the next one
Turn on deal alerts and wishlist tracking inside the Amazon app.
Watch early “preview” and lightning deals that often appear before the main event.
Compare prices ahead of time so you can spot genuine discounts.
Check competing retailers during Prime events; many run matching or better deals.
Consider a free Prime trial if you’re trying to qualify for member-only prices.
Quick Q&A — common questions answered
Q: Do I need Prime to buy deals?
A: Some deals are exclusive to Prime members, though many discounts spill into public sales or return later.
Q: Are October and July events the same?
A: They’re similar in format but can differ in categories emphasized; October events often highlight holiday prep and home goods while July leans into summer electronics and gadgets.
Q: How long will future Prime events be?
A: Amazon has varied lengths; 2025’s July event was unusually long at four days, while October’s ran two days.
Interesting bits and history
Prime Day began as a once-a-year mid-summer event but has become more flexible and frequent, reflecting Amazon’s shifting retail calendar strategy.
Retailers outside Amazon often time their own sales to compete, so Prime Day has reshaped seasonal discount patterns worldwide.
Prime events are a major testing ground for Amazon’s logistics and shipping performance, with demand spikes influencing warehousing and delivery strategies.
Personal note
I once held off on buying a blender because I swore a “better deal” was coming — and it did, right after I gave up and bought a coffee maker instead. That taught me to decide whether I actually need the item now or I’m bargaining with my patience. If you’re asking “when is the next Prime Day” to save on something specific, make a short list and set alerts; impulsive savings feel great until you miss the item you actually wanted.
Bottom line
If you wondered “when is the next Prime Day,” know that Prime Big Deal Days just wrapped up on October 7–8, 2025, and the earlier Prime Day was July 8–11, 2025. Amazon typically announces future dates closer to the event, so the best move is to subscribe to alerts and watch for official announcements. Will you be hunting for anything in particular at the next sale?