Have you ever felt that sudden rush of excitement when Amazon’s homepage lights up with “Prime Day Deals” — only to realize you missed it? You’re not alone. If you’re wondering when is the next Amazon Prime Day, you’re in the right place. Let me walk you through what’s confirmed so far, what patterns suggest, and how you can be ready to pounce when that next deal window opens.
What Is “Prime Day” and Why It Matters
Think of Prime Day as Amazon’s mid-year shopping festival — a 24- to 96-hour event where Prime members get exclusive discounts across almost every category: electronics, home goods, fashion, toys, kitchen appliances, you name it. Traditionally, it’s Amazon’s way of boosting sales during summer doldrums and getting people excited before the holiday shopping rush.
In recent years, Amazon has also added a kind of “fall edition” sale (sometimes called “Prime Big Deal Days” or “Prime Day 2.0”) to capture shoppers ahead of the holidays.
So, when you ask when is the next Amazon Prime Day, it depends on which one — the summer main event or the fall version. Let’s break them down.
When Is the Next Amazon Prime Day (Confirmed Dates)
Summer 2025: Already Happened
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The main Prime Day for 2025 took place July 8–11 — Amazon stretched it into a four-day event this year instead of the usual two days.
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The timing: it began at 12:01 a.m. Pacific Daylight Time (PDT) on July 8 and ran through 11:59 p.m. PDT on July 11.
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This was the largest Prime Day so far, with Amazon reporting record sales and widespread participation.
So, summer Prime Day 2025 is already in the rearview mirror.
Coming Next: October 2025 — Prime Big Deal Days
The next confirmed Amazon event is set for October 7–8, 2025 — Amazon’s fall shopping event sometimes branded as Prime Big Deal Days.
This October sale is Amazon’s way of bridging the gap toward holiday shopping, with many of the same perks (early access, lightning deals, device discounts) as the summer event.
So, if you’re itching to shop again, that’s the one to aim for next.
Patterns, Trends & Surprising Facts
It helps to know how Amazon picks its dates — here are a few fascinating observations:
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Expanded duration in 2025: Instead of two days, Prime Day in July ran for four days. That’s a clear hint Amazon wants to give shoppers more breathing room.
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Fall event added in recent years: Since 2022, Amazon has frequently hosted a secondary sale in October (or early fall).
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Regional timing varies: The exact start and end times differ by country/region. For example, what’s “midnight PDT” may translate to a different local date depending on your time zone.
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Early deals drop ahead: In the run-up to Prime Day / Prime Big Deal Days, Amazon often teases discounts or “preview deals” a week or more ahead.
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Sales beyond Amazon: Many third-party sellers and brands run simultaneous promotions, sometimes even exceeding what Amazon offers — especially in your local market.
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Analytics matter: Deal trackers and price history tools (like CamelCamelCamel or Keepa) can reveal when a “sale” is real or just a temporary markup-and-drop.
How to Prepare — Step by Step
To make the most of the next Amazon Prime event (October 7–8), here’s a game plan:
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Check your Prime membership status
Be sure your Prime subscription is active well before October. If you’re not a member yet, start the trial early so you’re eligible. -
Curate a wishlist now
Add items you’ve had your eye on — electronics, home gear, gadgets — to your cart or wish list. That way, when a price drops, you can pounce. -
Set alert tools / price trackers
Use browser extensions or deal-tracking services to notify you if prices drop below your target threshold. -
Monitor preview & lightning deals
Amazon often releases daily deal drops just for Prime members in the weeks ahead. Be on the lookout. -
Plan for regional timing
Convert the start/end to your local time (e.g. your country) so you don’t miss when a deal goes live. -
Be selective, not frantic
Just because something’s discounted doesn’t make it a good buy. Focus on what you genuinely want or need. -
Check shipping or import constraints
If you live outside the U.S. (or away from the deal’s region), confirm that your target items can be shipped to your country—or via a parcel forwarding service.
Why October 2025 Is the Next Big Date
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Amazon has listed October 7–8, 2025 as the next “Prime Big Deal Days” event.
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The fall event tends to feature many of the same popular discounts — you’ll see deals on electronics, kitchen tools, Amazon devices, toys, and more.
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Planning for October now gives you more runway to prepare, save, and maximize your haul.
So, when the question is when is the next Amazon Prime Day, the answer is: the summer 2025 event has passed, and your next chance is October 7–8, 2025.
Personal Insight
I’ll admit, I’ve hunted deals on Prime Day like it’s a mini sport. One year, I totally missed out on a 50 % off discount because I miscalculated the time zone and thought I had an extra hour. Since then, I always convert to my local time ahead of time — and sometimes even set reminders 30 minutes before the start. It feels a little bit like prepping for a concert, except with shopping carts and checkout buttons instead of guitars and mosh pits.
Conclusion
So there you have it — the next confirmed Amazon Prime Day (or rather, the next confirmed Prime sale event) is October 7–8, 2025. With early deal drops and a growing trend of multi-day events, Prime Big Deal Days is shaping up to be one of the biggest windows to snag discounts this year. Make sure you’re ready: wishlist, alerts, membership — all set.
Will you be hunting deals when October rolls around? What’s your top item you’re hoping goes on sale?