I just scrolled past a video of someone plating caviar for their cat—yes, really—and that someone was Becca Bloom. If you’ve seen her content or wondered who she is, you’re not alone. Let’s pull back the curtain and dig into who Becca Bloom really is.
Early Life & Background of Becca Bloom
Becca Bloom is the social media persona of Rebecca C. Ma. She grew up in Atherton, California, an affluent area in Silicon Valley. Her parents—Simon Yiming Ma and Heidi Chou—are tech and real estate entrepreneurs who founded Camelot Information Systems. In her younger years, she explored ballet, played tennis, and competed in math competitions.
She later attended the University of Southern California, studying business, economics, and law. While a student, she held roles in public relations work, conducted research at major institutions, and got involved in influencer/marketing clubs.
Career & Rise to Influence
Entrepreneurial Moves
Before her influencer fame, Becca Bloom engaged in business ventures:
Co-founded Hearth Wireless Chargers, a brand for phone charging solutions.
Founded Studipal, a peer tutoring platform for vocational school students in China.
Co-founded SolarShade, a solar-powered umbrella product that can charge devices.
These early ventures gave her a foundation beyond just being a social media personality.
Influencer Stardom & #RichTok
In early 2025, she launched her social media presence and quickly gained traction. She became a central figure in #RichTok—a niche on TikTok where creators show luxurious lifestyles with confidence. Time magazine even included her in their 2025 Time 100 Best Creators List.
What sets her apart:
Her tone is calm, soft-spoken, and curious, not flashy or aggressive.
She mixes luxury content—designer outfits, jewelry, and travel—with finance tips, career advice, and reflections.
Some of her most viral videos feature her plating food for her cat in haute couture settings.
Personal Life & Wedding
In 2023, Becca became engaged to David Pownall, a Canadian software engineer. They were married on August 28, 2025 at Villa Balbiano, Lake Como, Italy. She wore a custom Oscar de la Renta gown with peony motifs for the ceremony. The wedding was intimate, with just 60 close friends and family present.
Interesting Facts About Becca Bloom
Her parents’ company, Camelot Information Systems, was once publicly traded and had a global presence.
In many of her videos, she serves Beluga caviar to her cat on Versace charger plates.
Despite her luxury content, she also shares advice about work, finances, and negotiation.
She describes herself as a “type B bride,” favoring a relaxed wedding planning process.
My Take (Personal Insight)
I find Becca Bloom fascinating because she exists at the intersection of wealth, ambition, and relatability—elements that often feel at odds. Her strategy of blending glamorous imagery with practical advice feels like she’s trying to humanize luxury rather than just flaunt it. As someone who’s skeptical of influencer culture, I’m drawn to her calm tone and business foundation.
To wrap up, Becca Bloom is more than a viral face—she’s an entrepreneur, influencer, and cultural moment. We’ve seen her background, her business ventures, her rise in #RichTok, and even her personal milestones. What about you: do you see her as aspirational, entertaining, or something else entirely? Let me know your thoughts.