Imagine walking into your living room, pressing “watch,” and seeing everything you love — Netflix, news, live TV — all in one place. That’s the promise of Hubbl, a new way to bring all your streaming and free-to-air content together.
What Is Hubbl?
Hubbl is a streaming platform and hardware system launched in Australia that aims to unify your viewing experience. It aggregates content from many services into a single interface and even allows unified billing for those services.
Originally, it grew out of Foxtel’s streaming division. By 2023–2024, Hubbl was officially introduced as a new brand and platform, marking Foxtel’s push to merge streaming and traditional TV into one smooth experience.
How Hubbl Works: Devices and Services
The Hardware Side
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Hubbl Puck
A compact box (similar to Apple TV or Roku) you plug into your TV via HDMI. It also includes an antenna connection so you can watch free-to-air TV channels. -
Hubbl Glass
A smart TV with the Hubbl platform built-in. It comes with 4K Ultra HD resolution and a six-speaker soundbar for better audio.
Both devices deliver the same Hubbl interface — so it’s about choosing whether you want a standalone box or a full smart TV.
The Content Side
Hubbl doesn’t produce its own shows. Instead, it pulls together:
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Major streaming services like Netflix and Disney+
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Foxtel’s services such as Binge, Kayo Sports, Lifestyle, and Flash
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Free-to-air TV channels (via apps or antenna feed)
The goal is simple: stop you from “app hopping.” Hubbl curates shows, recommends content, and shows where each program is available.
Key Features & Interesting Facts
Here are some highlights that make Hubbl stand out:
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Subscription Aggregation & Unified Billing
Pay for multiple streaming subscriptions in one combined bill. Stack three or more eligible services and get discounts ($5, $10, or $15 off). -
Live TV + Free Channels Integrated
Watch live free-to-air channels alongside streaming, all in one guide. -
Universal Search & Voice Commands
Search by actor, show, or genre across all apps at once. Voice control is also supported. -
Watchlist Instead of Recording
Hubbl doesn’t record shows. Instead, you add programs to your personal Watchlist. -
Maintenance Mode in 2025
Recently, Hubbl’s hardware (Puck and Glass) was placed into “maintenance mode,” meaning no major new updates or marketing pushes are planned. -
Streaming Growth
Streaming services under Hubbl are now the fastest-growing part of Foxtel, making up most of its subscriber base.
Benefits and Challenges
Benefits
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All your content in one place — no more switching between apps.
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Simplified billing that can even save money.
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Seamless mix of live TV and streaming.
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Built-in recommendations and voice search.
Challenges & Limitations
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Not all apps were available at launch.
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Stack & Save discounts only apply to select services.
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Watchlist is less convenient than traditional recording.
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Future innovation may slow since Hubbl devices are now in maintenance mode.
PERSONAL INSIGHT
When I first heard of Hubbl, I thought, “Why reinvent the wheel? We already have smart TVs and streaming boxes.” But after learning how it combines free-to-air TV and streaming into one screen (plus unified billing), I understood its appeal. Honestly, I’d love not having to juggle five different remotes or apps just to find a show.
In short, Hubbl is an ambitious platform that combines free and paid content while simplifying how you pay for it. Whether it’s the future of TV or just a stepping stone, only time will tell. What do you think — would a device like Hubbl make your TV life easier?